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文創產業對消費機構的影響探析

來源:原創論文網 添加時間:2019-03-04

本篇文章目錄導航:

【題目】文創產業對消費機構的影響探析
【第一章】文化創意建設對消費機構的改變研究緒論
【第二章】文化創意發展與居民消費結構的現狀
【第三章】文創產業繁榮對居民消費結構的影響機制分析
【第四章】文化創意興盛對市民消費結構影響的實證研究
【第五章-參考文獻】文創行業建設下消費結構現狀研究結論與參考文獻

  摘 要

  
  近年來,我國消費疲軟,曾經驅動中國經濟快速增長的作用受到質疑。居民消費率總體不斷下降已然成為我國經濟持續不斷發展的一塊短板,而促使消費結構提升是改善這種現象的最好選擇之一。與之相對的是,作為新興的朝陽行業,文化創意產業在全國已初步構建了六大具備自身特色的發展集群。基于上述背景,探討文化創意產業發展對居民消費結構的影響意義深遠。
  
  在理論分析部分,本文在文獻綜述與現狀分析的基礎上,分別從產品供給、產業關聯、產業融合效應對文化創意產業發展對居民消費結構的影響進行了理論上的解釋。文化創意產業通過產品供給效應,創造和引導消費;通過產業關聯,增加產品附加值,延伸消費鏈條;通過產業融合,即高新技術的滲透、產業間的延伸和融合來豐富和滿足更多樣化的消費需求。最終,通過這三個效應達到引導居民消費結構升級的作用。
  
  在實證分析部分,基于我國 31 個省份 2005—2015 年間的面板數據,應用隨機效應和固定效應模型進行分析。分析分為兩部分,首先分析文化創意產業的發展對從總體及區域居民消費水平的影響,其次按消費層次分解消費支出,分析文化創意產業的發展對生存型消費占比及發展型消費占比的影響,并分析對東、中、西部產生的影響。
  
  研究結果顯示:(1)文化創意產業對總體居民消費水平有十分顯著的正的影響。(2)文化創意產業發展對東、中、西居民消費水平均顯著為正,但其影響程度為西部大于東部大于中部。(3)文化創意產業發展對生存型和發展型消費的影響存在顯著的影響,且差異明顯,分別是顯著為負和顯著為正。(4)文化創意產業的發展對居民消費結構的區域分析表明:對生存型消費占比均有反向的作用,其中對西部的影響最小;而對發展型消費呈正向的作用,其中對東部的影響最小;而對兩類消費的作用效果來看,對中部地區的影響最為明顯。
  
  基于上述研究結果,提出如下建議:(1)利用文化創意產業加強輿論宣傳,引導并創造消費。(2)推進文化創意產業與其他產業融合發展。(3)健全文化產業人才培養。(4)實施文化創意產業區域錯位發展戰略。
  
  關鍵詞:  文化創意產業 居民消費 消費結構。
  

  Abstract

  
  In recent years, the overall consumption rate of Chinese has been declining,and the effect of consumption on economic growth has been significantly reduced.Theshortage of consumer demand hinders the sustained and rapid economic growth of ourcountry, and the upgrading of the consumption structure is an effective motive forceto promote the consumption. In contrast, the cultural creative industry , as apromising industry, has formed six different development clusters. Under thisbackground, it is of great significance to explore the impact of the development ofcultural creative industry on the consumption structure .
 

文創產業對消費機構的影響探析
 

  
  In theory part,on the basis of the literature review and current situation analysis,the paper provides theoretical explanation from product supply, industry associationand industry integration. Through the product supply effect, cultural and creativeindustry creates and guides consumption; Through industry association, it increasesthe added value of products, the chain of consumption is extended; Through industryintegration, which means the penetration of high and new technology, the extensionand integration of the industry,it satisfies the diversified consumerdemand.Finally,upgrading the consumption structure achieves through these threeeffects.
  
  In empirical research part,this paper applies the random and the fixed effectmodel to the analysis based on the panel data of 31 provinces in China from 2005 to2015. The analysis is divided into two parts: firstly ,studies the overall and regionalimpact of cultural creative industry on consumption level; Then, we decomposeconsumption expenditure according to consumption hierarchy ,analyze the impact ofcultural creative industry on the proportion of survival and developmentconsumption, and analyze the impact on eastern, central and western region.
  
  The results show as followings: (1) cultural creative industry has a verysignificant positive impact on the overall consumption level . (2) The development ofcultural creative industry is significant to the consumption level of eastern, centraland western residents, but the degree of influence is western, eastern and centralregion in turn. (3) The development of cultural creative industry has a significant impact on survival and development consumption, and the difference is obvious,which are significantly negative and positive. (4) The regional analysis shows that thedevelopment of cultural creative industry has a significantly negative impact on thesurvival consumption ,and it has the smallest effect in the west;It has a significantlypositive impact on the development consumption ,and it has the smallest effect in theeast; But the impact on the two types of consumption ,the central region is mostobvious.
  
  The last chapter gives some suggestions :(1) Strengthening propaganda to guideand create consumption by using cultural creative industry . (2) Promoting theintegration of development of cultural creative industry and other industries. (3)Establishing and improving the training mechanism for talents.(4) Implementing theregional dislocation development strategy in cultural creative industry .
  
  Key words:  Cultural Creative Industry;Consumption ;Consumption Structure
  
  目 錄
  
  第 1 章 緒論.

  
  1.1 選題背景與研究意義
  1.1.1 選題背景 .
  1.1.2 研究意義 .
  1.2 文獻綜述
  1.2.1 文化創意產業的相關研究 .
  1.2.2 消費結構的影響因素研究 .
  1.2.3 文獻述評 .
  1.3 研究內容與研究方法
  1.3.1 研究內容 .
  1.3.2 研究方法 .
  1.3.3 本文的技術路線圖
  1.4 本文的創新
  
  第 2 章 文化創意產業發展與居民消費結構的現狀.
  
  2.1 我國文化創意產業發展現狀8
  2.1.1 文化創意產業的定義與度量 .
  2.1.2 我國文化創意產業發展狀況 .
  2.2 我國居民消費結構的現狀
  2.2.1 居民消費結構的定義與分類 .
  2.2.2 居民消費水平狀況
  2.2.3 我國居民消費結構狀況 .
  
  第 3 章 文化創意產業發展對居民消費結構的影響機制分析.
  
  3.1 產品供給效應分析
  3.2 產業關聯效應分析
  3.3 產業融合效應分析
  
  第 4 章 文化創意產業發展對居民消費結構影響的實證研究.
  

  4.1 模型設定、數據來源與變量說明
  4.1.1 模型設定 .
  4.1.2 數據來源與變量說明 .
  4.2 文化創意產業發展對居民消費水平影響的實證分析
  4.3 文化創意產業發展對居民消費結構影響的實證分析
  4.3.1 文化創意產業發展對居民消費結構的總體分析 .
  4.3.2 文化創意產業發展對居民消費結構的區域分析 .
  
  第 5 章 結論.
  
  參考文獻.
  
  Contents
  
  1 Introduction

  
  1.1 The Research Background and Significance
  1.1.1 The Research Background
  1.1.2 The Research Significance
  1.2 Literature Summary
  1.2.1Related Research of Cultural Creative Industry
  1.2.2 Related Research of Consumption Structure
  1.2.3 Literature Review
  1.3 Research Content and Research Methods
  1.3.1 Research Content
  1.3.2 Research Methods
  1.3.3 Technical Roadmap
  1.4 Research Innovations
  
  2 The Present Situation of Cultural Creative Industry and Consumption Structure
  
  2.1 The Present Situation of Cultural Creative Industry
  2.1.1 Definition and Measurement of Cultural Creative Industry
  2.1.2 The Development of Cultural Creative Industry
  2.2 The Present Situation of Consumption Structure
  2.2.1 Definition and Classification of Consumption Structure
  2.2.2 Consumption Level of Residents
  2.2.3 Current Situation of Consumption Structure
  
  3 The Mechanism of Cultural Creative Industry to Consumption Structure
  

  3.1 Analysis of the Product Supply Effect
  3.2 Analysis of the Industry Association Effect
  3.3 Analysis of the Industry Integration Effect
  
  4 An Empirical Study of the Impact of Cultural Creative Industry on Consumption Structure
  

  4.1 Model Setting, Data Source, and Variable Descriptions
  4.1.1 Model Setting
  4.1.2 Data Source and Variable Descriptions
  4.2 An Empirical Study of the Impact of Cultural Creative Industry on Consumption Level
  4.3 An Empirical Study of the Impact of Cultural Creative Industry on Consumption Structure
  4.3.1 Overall Analysis of the Impact of Cultural Creative Industry on Consumption Structure
  4.3.2 Regional Analysis of the Impact of Cultural Creative Industry on Consumption Structure
  
  5 Conclusions
  
  Reference

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